In recent years, there has been a growing trend among young, ambitious people to abstain from alcohol consumption. This shift in behavior is often referred to as the sober-curious movement and is becoming increasingly popular among Millennials and Gen Z.
With more than a 1/3rd of Millennials and Gen-z identified as having a “very high entrepreneurial spirit,” it’s no surprise they are exploring hangover-free options…
There are several reasons behind this change in attitude towards alcohol.
Firstly, health concerns have become a major factor for many. With increasing awareness of the health risks associated with alcohol consumption, including liver damage, cancer, and heart disease, many business owners are choosing to stay away from alcohol altogether.
Another factor is the changing social landscape. With the rise of social media, there has been a shift towards more health-conscious lifestyles and a greater emphasis on physical fitness and wellness. Many young people view alcohol as an obstacle to reaching their health and fitness goals, and are therefore choosing to abstain.
In addition, there is a growing sense of discontent with the traditional party culture that often revolves around alcohol. Many young people feel that this culture is outdated and prefer to spend their evenings in more meaningful and enjoyable ways, without the need for alcohol. Choosing healthier new options like adaptogens and herbs to let loose and relax- like my personal favorite Melts.
It is worth noting that the sober-curious movement is not just about health and wellness. Many young entrepreneurs are also concerned about the environmental impact of alcohol production and are choosing to reduce their overall carbon footprint by abstaining from alcohol.
Finally, financial considerations also play a role in the alcohol-free movement. Alcohol can be expensive, and many young entrepreneurs are looking for ways to reduce their expenses and save money. By choosing to not drink, they are able to allocate their resources towards other things that are important to them.
In conclusion, the sober-curious movement among entrepreneurial Millennials and Gen Z is a growing trend that is driven by a combination of health, social, environmental, and financial considerations.
With increasing numbers of young entrepreneurs choosing to abstain from alcohol, it is clear that this trend is here to stay.
If you’re a sober-curious entrepreneur and in need a of support and information check out the ADHD Entrepreneur Monthly Membership.