Episode #009 — Jaya Rose: Crafting a Niche with Authenticity and Impact

Melanie Branch: Hello and welcome to trailblazers rising where we share stories and strategies for scaling beyond limits and today I have to tell you how excited I am and fangirling and I know I say that over a lot of people but today I have on gyros and I have been following gyros probably since 2020 early 2021.

And since very on in my entrepreneurial journey when I was still working my muggle job and building my business she is a phenomenal fantastic amazing wonderful human and incredible coach and I would be very surprised if a lot of my listeners weren't already following you so Jaya introduce yourself to the crowd and let everybody know who's about to impart some knowledge on them.

Okay

Jaya Rose: I love this well and and you said you were following me and I said we're mutuals cause that's how I feel about it now

Melanie Branch: we're mutual I was the originator of that cause I remember when he followed me I went

Jaya Rose: Oh yes no I do remember now we're mutual of that isn't it funny how social media and the parasocial relationships create these dynamics.

And so that leads in to what I do because my my biggest passion is in my business is helping people experience video magic and this is what I call it video magic TM you know we the power of the connection engagement and sales that can happen through video I'm just obsessed with so I am a business coach.

I've been a business coach for seven years I help my clients and I teach a lot give a lot of free value on Tik TOK around just having an online business I am self diagnosed late autistic also ADHD and so I talk a lot about I think that's where we have a lot of crossover is like how to just like be nice to yourself and.

Right not hustle and not get caught up in the we have to we should and then shaming ourselves because that doesn't help you be any more magical on video I can tell you that much right now what I have found is that it is all about how you treat yourself and all about really honoring that message.

And then your videos are just much more powerful so yes I'd love to talk about that

Melanie Branch: yeah so you know here we welcome all but we cater to oh neurodivergent entrepreneurs do you know where I learned that line from it was from I love actually a gay bar a gay bar got talking about I don't know they were in some Congress or something you know fighting for gay rights which is I don't know why it's 2023.

And this is still a thing but anyways but they said you know we welcome all but we cater to and I went oh yeah that's it that's what I'm here for so we welcome all but we cater to neurodivergent entrepreneurs at every step and every level because whether you have a team underneath you or not and you're still running it or whether you're a solo entrepreneur right now at some point you always have to level up right

the the game goes from working your job and building your business to transitioning into just running your business full time which transitions into getting some people to work underneath you and building a team and then eventually transitions into selling the company and going somewhere else and starting a new one.

Right okay yeah you know just yeah those are the goals right in in and around there there's going to be writing a book speaking on stages you know building your community online all that sort of stuff but since we we aim to inspire the entrepreneurs at every level of the journey we will start with asking you what sparked you starting your own business

like what what fueled what stoked that entrepreneurial

Jaya Rose: fire in you yes I mean it definitely I think it's the autism in general because I've only been an entrepreneur I've actually never had a career other than working for myself bitch

Melanie Branch: hold on you can't just skate over that give me a minute for that to land and absorb.

You've only how old are you

Jaya Rose: yeah so I'm 46 I started

Melanie Branch: listen this recording is available for people to watch too it's not just on audio so I don't need you to lie to me

Jaya Rose: you just go to my Dick doc what do you wait you didn't you didn't know how old I was no

Melanie Branch: oh okay yeah you're 10 years older than me.

I thought you were like 40 okay yeah easy peasy lemon squeezy look what self care does ladies and gentlemen boys girls if she's the gays of the day self care so you've only ever you've only ever run your own business yes

Jaya Rose: yes so in my early twenties you know I had my first child when I was 20 and so I was doing the mom thing and then I realized Oh I better also kind of get a career.

And I really asked myself a couple of questions at that point I was 24 and I had been doing house cleaning and just sort of odd jobs but still not getting a job for you know working for someone else and I was at the gym walking past this sign where they were like you should become a personal trainer.

And I said you know what my options right now because my criteria was number one use my natural gifts which was making people feel comfortable like I'm just a people person and I knew that I didn't want to study anything or take more than one year to become an expert and start getting paid so I said okay I could be a hairdresser or I could be a personal trainer.

Those sort of fit in the scope and I said I'm going to become a personal trainer and that's what I did I did work for a gym for one year while I was getting my certification and I hated it I was like they're telling me what to do they're just like I don't understand and so I quit that I just had gotten my certification and I opened my own fitness studio which is a not it's a ridiculous thing to do.

It was just a small studio I didn't have any employees where people would come get personal training from me and that began my entrepreneur journey never worked for anyone else and that was 26

Melanie Branch: listen what do you know about the PD and the PDA brand of autism the persistent drive for autonomy.

Do not call it pathological demand avoidance because I will hurt you because that is definitely the description from a holistic neurotypical person and how they perceive us

Jaya Rose: yeah interesting no I I haven't deeply studied that because I think I've heard about it okay yeah go ahead

Melanie Branch: is those of us that are autistic and do not enjoy being told what to do any demand even if it's like a bodily function right

like sometimes when you got to pay you're just like I cannot believe that I have to get up and stop what I'm doing and go pee and deal with the same thing for eating the same thing with if anybody ever tells you Hey you should go on a run and you were putting your running shoes on you're going to be like all right well no now you demanded this of me and I'm not going to

Jaya Rose: do it.

I call that rebellion yes

Melanie Branch: but it's actually your nervous system is wired to go into fight or flight when it perceives demand

Jaya Rose: this is my nine year old as well so yeah

Melanie Branch: you know one of the first things my mother said to my husband when I was dating him and she met him for the first time she said you know you don't tell Mel what to do.

And his answer was Oh yeah I know that I love that that's something new for you to research that's something new for you to read so you've been in this game yeah 20

Jaya Rose: plus years right

Melanie Branch: run in the show yes that's so inspiring that's so incredible so what got you into business

Jaya Rose: coaching yeah well I found out about the online space eight years ago.

At this point I had a personal training studio I also had become a life coach and I had all these secret desires that were very much below the surface I had a desire to help more people to make more money to be on stages at that point I had been a professional belly dancer also for 15 years and so stage is very much like I love the stage but I had never spoken on stage.

And I really had that secret desire you know and so when I learned about the online space I saw all these people just self creating stages and that's what I consider a personal brand and why I love video so much because it really is that and I was like wait a minute at that point I was I think 37 and I just said wait all these people are doing this.

They don't look that different than me I don't think they have a different education I've been an entrepreneur already I think it was 14 years or something at that point and when I took my business online I did I started in fitness so my first brand was called booty mind and spirit.

The booty mind and spirit I should show you I had a little silhouette of my body with like a weight overhead and that was the logo for my

Melanie Branch: can we get that in your media kit that my my assistant's going to ask you for for the promo of this video because We love a good storytelling

Jaya Rose: it really had all the pieces to do the big things you know and I started building I built a 21 day ab challenge which was my first online program.

I sold 150 of them I had a community going I built a membership and then I decided fuck all this this is not real it's not really not really what

Melanie Branch: I want

Jaya Rose: to do I I let it all go like one year in the common theme was that I had done over 300 videos at that point everything that I taught was through video.

And I was like this is what I love and then live video came out that summer Facebook live and I started doing Facebook live and I was like Oh and I saw a pathway for I could leave all this behind the reality is those key things that I built that on the from those decisions when I was 26 right what.

Am I naturally good at and how can I leverage that and how can I become an expert and get paid within a year I did that over again but it became about video and I launched something called rock your videos and I scaled I think I made 150 000 in 10 months and I was like okay I get it yeah because the fitness stuff felt.

Like work to me yeah you know it's like I was good at it and people liked it but as soon as I left it behind I felt such a sense of freedom and so that was about seven years ago and I've just journeyed along to to be where I am now obviously you know how it goes online it's like the name of the game is really pivoting and realigning with what you feel being adaptable being adaptable following the spark again.

And again

Melanie Branch: absolutely somebody actually asked me about that on my live this morning they were like do you have any advice for an ADHD or who like loses interest and stuff and I said your business has to be like it has to you have to be in a growth mindset first and foremost right so every day when I wake up I remind myself something to the effect of you're you're going to learn something today because you don't know everything.

I love that and as much as I believe that I am always right never wrong that I also know that I'm going to learn something every day I'm going to be educated in some form every single day and then I'm going to take note of it to make sure that tomorrow I can show up even better than I did today.

Right yeah so when it comes to the space that you occupy I can understand how being in the fitness arena did not quite align after a certain point cause I remember listen it was like 2015 2016 till about 2018 I was pretty much keto diet going to the gym five days a week all of my friends were gym people.

All of our kids were the same age like it it worked out perfectly and it it it served me at that point but when I look back on those pictures yeah I may have been 30 pounds lighter but I was never in a worst mental space and you don't even know it at the time so as a as a trainer as a personal fitness coach you're dealing with these people that are coming in after drinking all night after you know not eating properly not being educated about where calories are.

And like I remember I was friends with a personal trainer at our gym and she was like this girl I've been training her for two weeks and she just came in and told me how many beers she had last night and I told her Oh my God how many beers are you drinking she's like why do beers have calories

Jaya Rose: I don't think that's the point

Melanie Branch: but I mean like are we dealing with somebody who really is uneducated to that point

that's crazy I

Jaya Rose: didn't ever deal that was never my issue because I always had my own little personal training studio and people paid more to come there and they were older I had all old ladies not sorry love y'all old ladies but I love an old lady all like in their sixties that is not old I shouldn't say that but you know at the time I did I was like the older ladies love me.

And so they were a little more educated about their bodies they just needed habits and accountability and they needed a life coach

Melanie Branch: absolutely I've worked with some life coaches and you know from all the certifications and trainings that I've seen for life coaching a lot of it is really based in everything is your belief.

So you have to change your belief and then you can change your thought and then you can change your attitude and then you can change your action you can do all this here's the thing my beliefs aren't going to change if I don't inherently feel good about myself if I don't inherently stop being so critical.

Yeah critical critical so you've obviously been through the entrepreneurial ringer if you've been in the game for this long yeah we can just call it call a spade a spade so can you tell me like one lesson that you've learned that really stands out above the rest

Jaya Rose: yeah well in particular around the online space because it is really different.

So I sort of have like categories right what I used to do I barely call it entrepreneurship was more business ownership because I wasn't really trying to grow I was just like making the income but since going online and there's so much potential for growth the thing that I come back to and find to be true every time I want to launch something new I want to sell something is that.

I need to be excited about what I'm doing there has to be that spark and if it doesn't allow me to feel like I'm fully expressed like I'm truly impacting people like there's good in it right like there's something that's bigger than me around this then it does not work for me and I and I do think that it.

You know I think that people can make money without it being aligned or whatever without being in good energy but for me it just doesn't work because my nervous system will shut everything the fuck down if if it's not actually scalable in a way that has both that self serving and soul serving I call it like you've got to like be doing something bigger.

I need to be doing something bigger than just me absolutely I'll get in my own way

Melanie Branch: Huh absolutely I think you were one of the first people that I really saw posting about and this is something that we see our members at the Neuro Spicy Academy doing all the time don't build the thing before

Jaya Rose: you launch it.

Yeah yeah yeah launch

Melanie Branch: start start announcing it and then like know that you have all the information up here in your brain and do an outline of the launch of the thing but you don't have to actually build the thing until you know people are interested

Jaya Rose: yes you know I preach that all the time all of

Melanie Branch: the time.

How many times have you seen your clients saying okay well I'm building this course and this course is going to change the trajectory of my life and my business and everything is going to be perfect when I launched this course it didn't take me six months to build it six months to build it they're not building their community up about it.

They're not getting any sort of following about it they're not talking about it to anybody they're like well you know my aunt and my cousin they said that they would take it I'm like this isn't going to help us and I'm like so what is the topic what are we looking at what gave you this idea well it really helps for me.

And then okay cool are you the one that's paying for it yeah right no so when it comes to a launch what would you say what would you want people to know that you don't think they're inherently or intrinsically going to know

Jaya Rose: well I'm I've been always launching recently in the past year I've.

Completely redirected my whole business plan so it's been really interesting and so I've had an a number of launches where as I used to launch about twice a year I think I've launched five different times this last year yes and I can go into all of that but it's not going to answer the question you just asked me in terms of launching.

I have some freaking credibility is what I'm saying and I'm actually in a launch right now and so it kind of I mean it piggybacks off of what I just was saying it's like first of all having your intentions and your why and the foundation around your mindset which I know is your thing and like really knowing Who you are in it right

what is the identity that you are embodying and who who is this offer asking you to be so I really come from that and I think that a lot of people don't teach that around launching but that is the first thing that I always will help someone with it's like what is this asking of you because if it's bigger than you then you're in co creation.

And so I just did that recently I did a meditation around this launch and I was like what am I being asked for how can I show up for this and then I get little messages right and then I follow them so I think that that's something that's just not taught a lot in the business world is how to co create in a way that I mean it's literally creation.

You know that we aren't doing that alone right yeah absolutely there's like magic in that right yes so allowing there to be magic inside of these business structures I find to be super helpful and then stuff will happen that I couldn't have predicted and it will turn out way better

Melanie Branch: yes like your video hitting 1.

4 million viewers at 1 4 right now yeah yeah I released a video yesterday morning with no face no eyebrows on no nothing and I got to a million views last night I texted my husband at 9 PM last night and I said my first video hit a million and he called me so fast he's out of town right now for work.

He called me so fast he's like

Jaya Rose: how are you

Melanie Branch: and I was like he knows that what I have to do and my business partner knows this too I have a very big energetic field around me my aura is very big I interact with technology in a negative way a lot of the times I've broken computers for just by looking at them.

And I affect the people around me very very much so when I get very excited it is not a sustainable emotion for me and it wipes me out as much as if I like it's probably equivalent to other people's rage when you get that kind of rage where you just want to like knock through a wall that's how much I feel the joy when something like that happens.

And I have a lot on my plate these next couple of weeks and so it's not sustainable for me to experience it so I give myself a little bit here and there and then I continue to go about my regular like factory operating days and settings so that I can celebrate it yeah yeah like my spirit guides will tell me when it's time to celebrate it.

I'm like okay we'll celebrate it when it's time but it's not time yet cause I still got stuff to do yeah yeah so got stuff to do but you know celebrating it and reveling in it is something that I really like to do when it comes to like how far I've gotten right so I don't compare myself to anybody else.

I compare myself to previous versions so I remind myself right now in this moment that two years ago everything I have right now is exactly what I was begging for so powerful so when you can really feel that kind of energy through your body and that emotion through your body that's when you level up.

Jaya Rose: Totally and when it's sustainable I love that you're talking about that especially with your like you're somebody who takes up a lot of space just by being you and it's like that is a lot to maintain without having really really high highs and low lows I would imagine

Melanie Branch: yes that's actually the that's one of the number one things I work on with my clients is the up and down and up and down.

They're very high highs and they're very low lows which is why a lot of us get misdiagnosed as a bipolar but fortunately when you do your research into the DSM and all that bipolar is is for extended periods of time it's not daily ups and downs and hourly and all that sort of stuff so I help people kind of turn the faucet and control the faucet of it.

So instead of only having two settings of on or off it's like no no no no no we can still experience this emotion and this energy but we can be in control of the tap yeah

Jaya Rose: yeah it's powerful

Melanie Branch: I love that so you know it takes work and it takes effort and it takes me to my next question for you which is let me see how I did that.

It's so good we know that running a business or businesses can be very stressful and that self care is crucial if there's a more if there's a stronger word for crucial imperative must have we know that is true so what is your favorite self care practice to help you feel like sane and centered and grounded.

Jaya Rose: Mm hmm yeah yeah so the idea that self care I have a lot of self care built into my life with my routines I'm I'm very routine around like my you know my skincare at night or just my food I make this these ginger shots and have hot ginger honey tea every morning so different things around just nourishing myself I would say are all the time but one thing I think that I could touch on that could be unique for people to hear is that I believe integration is a business practice.

So the times that we do feel lower that we are in that place of what maybe someone would describe as stuck or just feeling a little bit stagnant I believe that those are really beautiful opportunities to reinforce what we desire and the integration of that so can I like really be in it and be with myself

that is like the highest level self care for for entrepreneurship it's literally self care for your business which is why I say integration is a business activity because if you're being asked to hold that next level so can I give you an example please practical example okay so the thing that I'm in launching that I'm launching right now is a membership it's called being well known and it's all about the video magic but also the sustainability and the mindset of showing up consistently.

Now one thing that I repetitively do every time I create something and launch something is I create parameters around it in terms of what it's going to require of me because I'm so fricking afraid of being burnt out that's not even an option for me and overwhelmed not an option for me and so every I can look back.

I have so much evidence to show that my launches and my sales will be dictated by the parameters that I internally set for how much I'm able to receive yeah and I've never had an offer that literally could be like I could have a video go to a million and 400 people sign up for it right now I haven't had that in my business because I've everything has been I mean I feel like people wouldn't even know how to work with me until I just got my my website rebranded and now it's much more clear but I think for like five years I was making it really hard for people to even hire me.

Yeah yeah and it really is this protection mechanism yeah so yesterday I was talking through the membership I did a pre launch so there's 30 people enrolled right now I really want about a hundred to enroll for the first round of enrollment right and I was talking to my husband about it last night and I was like okay so I'm just sort of like the nitty gritty.

Okay so they're going to be getting here's what they're getting right part of what I'm offering is two Q and a's and then I started thinking wait if a thousand people enrolled I could not answer back even if only 300 asked a question twice a month how the fuck could I answer back a question and all of a sudden.

I was like it's a bottleneck and I heard my daughter so my daughter is 26 remember I got pregnant at 20 and she has a multimillion dollar online brand she's packaging yeah I follow her too she's amazing her name is Becca Luna and she gave me some advice because every offer she puts out hundreds of people she has thousands of students.

She does not ever have a bottleneck in terms of scaling so I listened to her she told me and this was probably four months ago that she said this to me and it just hit me that I was doing it she said when I create an offer I never have anything that I would have to change if a certain amount of people enrolled.

Yeah right so I'm thinking Oh a hundred people that would be totally easy for me to do these Q and a's every two weeks that's fine but if there were 300 people 500 people I'd probably have to change it and it hit me that she had said that and I was like I'm doing that I'm making a container around myself that keeps me safe but also keeps me fucking small.

Yep it was a huge like I feel like you know how sometimes you have those awarenesses and you're like I literally just changed my whole life I just changed my whole life with this awareness so I said you know what I was sitting there talking through it with my husband I am going to have everybody ask their question.

I'm going to have them self categorize what it is and anybody can take this if you have a membership and you've been stuck on this to have this strategy because I think it's fucking genius so I'm going to categorize three to five different probably five different categories like mindset like fear like launching like selling right

different and then people have to categorize what their question is and then I will take all of them and then do a live video like a 15 minute live video answer the questions in that way categorize that have every single one cause you know they're going to be a lot of repeats huh and then I was like thousand people easy

Melanie Branch: easy done set.

You know I've recently had a big breakthrough myself my business partner Christina with the blue hair over at the neuro spicy Academy she signed up to be a client of mine last year because she had gone through all of my content had joined all the things that she could possibly do other than working one on one with me.

And still was getting stuck at her computer every day trying to complete this one course this one course she was trying to complete couldn't get it done couldn't get it done finally she came to me and said please fix it and I said let's go and within the by the end of the three months maybe a little bit after of the container working together.

The idea for the neuro spicy academy came out and I did something similar to you where at the end of last year and into the beginning of this year for a couple of months I didn't take new clients and I built the neuro spicy academy with her where you can get daily access to expert coaches on our virtual campus online or recorded and live classes just really everything that you could possibly need for a minimum viable business and beyond.

And it's made for neurodivergent it's not something that you're gonna have to take and make it work for you like again we welcome everyone but we cater to neurodivergent and I've recently had a big breakthrough with her because we raised the price we raised the price because she has all of her experience over in the muggle side of the marketing world.

And and you know the bro marketing and there's all these names that she uses and all these people and all these like all this stuff that she like uses and I like in my brain I'm like act cool you don't know what she's talking about are you supposed to know who that person is I don't know who this I don't know who this is because we've naturally just ran in very different circles.

Like if we were in high school together we would not have been in the same crew yeah like whatsoever but we have very similar life experiences which is so funny we also had babies very young and that sort of thing too so it's we sat down and we were talking and I was very frustrated and I don't get frustrated very often because as a big energy person I recognize that look on people's face where they just go.

Like when I let loose and I'm not having a good day and I find and somebody goes what's wrong and I go you really wanna know and I like this everybody has the same look on their face and it's this look of like they're puckering their butthole because they're ready to shit themselves and they have no idea what to tell me.

Like they're just like I know I I validate what you're saying but I have no fix for you and I've never seen you like this they've never heard heard you say these words and I'm like this is why I don't ever tell anybody anything when it's when I get like this and it's actually a somatic practice to move through that big energy block that bottleneck if you will of energy that is stored in your frustration and stored in your body and stored in your issues are in your tissues.

Remember that your issues are in your tissues and I I was like thank you for letting me fucking freak out and the next day everything changed we got like four people that signed up at this new we like tripled the price a whole bunch of people had signed up and she's like what is happening and I said magic.

So you know I I understand completely when it comes to really integrating not only your magic with your business but as an entrepreneur and a mom and a woman with a partner and a house and all this my life and my business are the same thing yeah so like if I work myself to the point of getting sick.

Everything's going to get hurt right my business will get hurt my family will get hurt like everything will stop production will come to a grinding hall I don't have that I don't have that luxury totally so I'm going to take myself care very seriously and that's when I found how important sensory care is for a neurodivergent person.

Cause this is what I preach is that we have to accommodate and embrace you're not you're not you don't have anxiety you don't have depression you may be experiencing those symptoms because of your untreated neurodivergence because we're not taking care of your sensory needs it's no longer something that you can.

Figure out and and and fix right the fact that I have these two lights staring at me right now to film this and that they will give me a headache if I watch them for too long or if I have the mommy for too long it's not something that's going to change yeah right the fact that I have to wear my headphones when I'm out in public because the world is simply too loud.

That's not going to change right so instead of trying to get unbroken and fix yourself let's accommodate so we can embrace yeah I love you know especially I was a very anybody that knew me in my past restaurant world and gym world and all that sort of stuff they would say a combination of Oh yeah I love her.

She'll give you the shirt off her back but man she can really be a bitch and now I know that the people closest to me were deliberately pushing those buttons to watch me freak out and to get me over stimulated and overwhelmed because then nobody in my world had to take responsibility for their own actions.

They could always make me the bad guy yeah like I don't know about you but if three people talk to me at the same time

Jaya Rose: oh if somebody talks to me while I'm trying to write something or my kid I'm like my

Melanie Branch: brain hurts yeah stop rushing me stop it hold on I'm clearly I'm doing something stop it yeah.

So you know it's really empowering to be able to start building your business in a way that works for your brain yeah not trying to do what everybody says to do and then like every one of my clients 98 percent of my clients have worked previously with another coach a neurotypical one and been grossly greatly disappointed in the results.

Jaya Rose: Absolutely so powerful I love that you're doing this I love learning more about it too because I didn't know all those things and so I'm a

Melanie Branch: plethora of knowledge and I'll tell you what on the topic of older women where I live in Jacksonville Florida as a historic neighborhood we're in our dream our dream home.

It's over a hundred years old beautiful neighborhood you know less than a mile away from me or the million dollar homes less than a mile away from me or the million dollar homes I'm sitting right pretty in the middle of that scenario right we're definitely not in a first time home that sort of thing.

And we're very very lucky but there's a certain what's the word I'm looking for type of person I'm not going to think of the right word older white privileged woman that does not like this walking into the grocery store okay I have had a lady come up to me before when I wear my hair with a little scarf as like a headband so it's coming down here and pink hair pink headphones all that sunglasses are always on.

If I'm out in public my sunglasses are always on and I walked into the grocery store and this or I was walking towards the grocery store in the parking lot this woman came out I'm going this way she's going this way she came over to walk right in front of me got right in front of me did one of these and like looked me up and down like in my face trying to connect what all this was and then started walking away.

And I said you get everything you need and she was literally just trying to figure out like how I'm walking in somewhere with headphones and how do I have the audacity to like not be hyper aware of my environment and here's the thing honey when I am hyper aware of my environment and that's why I need my fucking headphones and sunglasses.

Yeah but I mean I used to get angry too at people that were taking care of themselves and not sacrificing their own needs for the good of the collective I got mad I was jealous too but now I know why you know I can't imagine if I would have spent my entire life not taking care of my sensory needs and being irritated my whole life.

Because I just needed headphones on can you imagine can you imagine so on the topic of our mutual love for each other on social media relationships are very important and I want everybody to know both of our husbands are named Jonathan but hers she calls Jonathan all the time and I only call mine Jonathan when he's in trouble.

So

Jaya Rose: yeah jonathan is Jonathan to me

Melanie Branch: jonathan so relationships are everything in entrepreneurship how have you really built and maintained strong relationships with your clients and partners and other key players in your industry

Jaya Rose: yeah I think relationships are kind of hard it's interesting.

Cause I'm really good at the parasocial relationship where people feel like they know me and I build note what I call no love and trust really quickly through video and I would say that I'm not really close with a lot of people and that's just the truth so I have great relationships with clients and with my customers and people because I have integrity.

I think that's the key is like do what you say you're going to do and then if something goes wrong Really show up and and take care of it so I like I will give away stuff like someone even messaged me and was like Hey I downloaded this but it didn't work and something I'm like here's a free course.

Like I will overgive and I think that that gives me a really good reputation so I guess I sort of take like what you asked me about relationships and say well I don't have a lot of deep relationships even that I've built online or that I speak to people every I don't really talk to people and I like it that way because I need my time to be my time once I'm done you know interacting online.

But in terms of my reputation I believe that it is really good because I actually walk walk my talk yeah like there's nothing I say that I don't do myself and I will call a lot of toxic behavior out I will call out a lot of this stuff online that I think

Melanie Branch: she calls out big major coaches all the time and won't say their name.

And I listen I go into your comment section I am trying to sleuth it out you can just ask me

Jaya Rose: I have a weird like sometime I mean I've stitched people on Tik TOK you know and that so that's clearly calling people out but in terms of the online coaching space it's like oh you know it's really confusing to know.

Is it better to call someone out recently I did a video about a lady who was saying some bullshit about how when you're aligned you'll never be burnt out when you're aligned you'll never be overwhelmed when you're aligned you'll never have imposter syndrome and I was so pissed when I saw that.

Like this just gaslights every neurodivergent person and not I mean even neurotypicals experience burnout but are aligned whatever that means and so see it's the elusiveness of it it is so suspect so what so define for me what aligned means because what it means to her is what she teaches yeah well and the only way to do it is to work with me and you won't ever get burnt out.

And it even had the audacity to say in the post even if you're a mom she's not a mom don't ever don't even you know what it's sick to me so should I have called her name out I don't really know

Melanie Branch: yes yes always say the first if they are in the online public space yeah that's the reason why not everybody's here is because not everybody can take it.

But if she's out here and I feel the same way about people that talk about the divine feminine and divine masculine motherfucker to be a powerful woman does not mean that I have to be physically strong and mentally strong I'm powerful when I'm menstruating and I'm powerful when I'm not menstruating and it has nothing to do with my energy levels and has nothing to do with how my husband treats me.

So I can be in my feminine yeah no let's go talk we can talk Hecate we can talk Freya we can talk about all these other women that are warriors and all sorts of other stuff and deities and like the that whole conversation and you've seen it in the spiritual oh yeah tick tock and whatnot it's a pipeline to the alt right.

And it's

Jaya Rose: dangerous yeah no it is but it's also highly convertible meaning sell

Melanie Branch: yeah it's highly convertible because they're preying on people because it's

Jaya Rose: elusive yeah because it's elusive but it's like Oh I just stepped into my divine feminine and now I make a million dollars a month and you're like okay.

Yes it is very very weird so I I don't know always whether or not to call people I did message that particular gal that I'm talking about because she had been a friend of mine I'd even interviewed her on a podcast like five years ago and and I thought well I'm just going to tell her and I said what are you willing to see why your post about being aligned is harmful to.

Marginalized communities to disabled communities to anybody who doesn't have as much privilege as you yeah are you willing you know I didn't even say the privilege thing because I knew that would probably trigger her and she said no yeah not even willing to hear from somebody who's in a different community than her.

Why that's harmful what it's shocking to me

Melanie Branch: I mean is here's the thing too though some people are so committed to never feeling that cognitive dissonance right never getting called out never being told that they're wrong and if you're in the middle of some sort of spiritual awakening which you know I I've gone through a crazy spiritual awakening.

My mom died in April of 2020 right at the height of the shutdown and shit things went crazy now I have my spirit guides in full force and I'm an energy healer psychic intuitive mindset coach baby when you say woo woo I am capital woo woo yeah but there are so many people in the space that are unsafe.

Yeah and it's sad like I've made videos before talking about how you know you don't tell somebody in a wheelchair to get better and then they'll get out of the wheelchair the same way you can't tell me to get better in my ADHD and autism will be gone and people always comment and say actually I'm in a wheelchair and people tell me to get better and get out of the wheelchair.

So from jump from the get go not everybody is at the same level that we're on on their journey of education and understanding and you know DEI they're

Jaya Rose: profiting this gal makes a million dollars in her coaching business it's it's so wild so yeah I'm committed to calling harmful rhetoric out.

That's for sure

Melanie Branch: yes do you know Alex serves the tea

Jaya Rose: I'm familiar with her I don't follow her or anything but I've seen her get called out basically

Melanie Branch: you know not for nothing I don't follow her she's got about a million or so followers now maybe even more but you know my TISM kicked in when I first started seeing any sort of hubble blue about her.

Cause I said and not the girl who talks about Chili's all the time cause I think when she started on social media she was a opening up the secrets of Chili's cause she was a Chili's employee and you know I come from the restaurant world never Chili's I never worked for Darden never worked for Darden.

I got out of there and I have gotten a lot of messages about if I worked at an olive garden and that's so apparently one of my doppelgangers worked in Olive Garden it wasn't me I've never worked there but like we're also not responsible for anybody else's thoughts or opinions or anything like that.

So you also know that by this is the mindset coach and me coming out and helping you through this you have served your community by calling that person out and making your community aware but we also know to some degree that the people that are aligned with working with you would see through her bullshit

Jaya Rose: hopefully.

Yeah I do think there are a lot of people who are harmed by those messages that's why for that particular one I went the angle of not calling her name out and just calling the concept out because I think people see those ideals and ideas a lot and I thought well at least I'll be a voice of some of.

Something else right and I'll be like Oh yeah wait that coach Jaya Rose was saying that this is this is bullshit I mean you know I think our all of our bullshit meters need to be up a little bit a little more finely tuned so if I can help you with that yeah I'll help you tune your bullshit

Melanie Branch: meter.

Yeah absolutely absolutely so I personally when it comes to building my business in a way that makes sense for me and will make me not burn out and make me stay interested in all that sort of stuff I have baked in and built in to my daily systems and strategies things that I really really like.

Right so like makeup I go live and do my makeup five days a week sometimes less sometimes more and talk to my community on Tik TOK live because I want to do my face and I want to talk to the people and I want to have a good time and I want to start my day right so I do that and it it helps me with I do that.

And it helps me with time management and it helps me have a good time and I knew this is something that I needed to do I also have baked in scrolling time on social media because it is how I grew my business I didn't grow my business with anything other than Tik TOK and a little sprinkling of Instagram.

And now that I've been in the game for a while you know I have my lead magnets and I have my email marketing and all that sort of stuff but what would you say is the thing that helps you stay focused and on track and having fun at the same time

Jaya Rose: yeah I mean it's definitely following the spark like I talked about but that's why I've launched so many different things.

And actually the thing that you're asking me I'm trying to do the opposite thing right now and when I say opposite I say that loosely but what I mean is I have always launched what I feel like launching and what I feel called to do and then I always have that juice and excitement about it because I do need to stay interested.

If I were to have one program that I've launched over and over again for five years I'd be really fucking bored and that would not right that wouldn't keep me motivated so actually this membership the idea of this is a very graduated version so I will say this advice might not be great for someone just starting except to sort of look how you could do this sooner because one of the downfalls of needing to change things all the time and try and like stay interested is that.

It's harder to build a consistent brand I mean I always recommend if you can pick a demographic an issue you're helping to solve a message a solution and stick with it for a year or two you you could build six figures you can build six figures in a year with a solid niche and that's really hard for a lot of people including me and I'm great at teaching it.

And so what I've done is created this membership where I actually do a live training every month so I get that element of what's everyone you know I get to respond because I love to respond so what's going on with everyone let's let's keep it let's keep it interesting in that way but then when you enroll you get access to the curriculum that is not going to be updated.

So I'm kind of I'm I'm hacking the system which you'll love so I'm selling the same thing over and over again right same person same solution same curriculum but I do the Q and A's in there and I get to do a live training that is new so if I'm into whatever I'm into I just got to teach it because that makes me excited but I don't have to launch a whole new program.

Yeah right so that that is how I have found to stay interested because before I would launch different programs you know a few times a year I'd be like Oh I'm doing this mastermind or I'm going to do this program and I would think Oh I'll stick with this for a couple of years and I never could stick with it for more than I can't.

Melanie Branch: Once I do it I can't do it again I just can't do it I'm like no we already did this my brain won't let me

Jaya Rose: exactly yeah so how are you doing that with your neuro spicy academy and how are you staying excited about it and sticking with it oh

Melanie Branch: my goodness well first and foremost my life has been transformed by this partnership with Christina with the blue hair.

And it has a lot to do with my birth chart and some things that I've learned astrology has been such a fantastic tool tool for me and helping my clients understand the part of your brain that can change and then the parts of your brain that are not going to change right so we can really accommodate and embrace.

But we are build first and foremost I am a builder I like to innovate I like to create new systems and strategies I've opened multiple restaurants for other people before and been able to do this I really I don't like breaking it all down I like building it all up so creating this brand new thing has been so fantastic and amazing because there's nothing else like it in the space right so.

The challenges that it presents have been most welcome because I didn't know how to ,

how to get my messaging true and correct around something until I started working with her right because she is a I'm where I am a genius on social media she is a genius on all other marketing and copy and that sort of thing and really speaking right to someone's soul and that sort of stuff it's also nice to have someone.

Who is very interested in getting to know me and how my brain works and me with her because we know that we're going to be like on the yacht for vacation one day and so like that's what we're working towards and cause it changes every day cause we have new members signing up every single day you get a free one on one call with Christina to get your blueprint.

You get a free one on one call with me to get your playbook cause she's going to show you all the things that are possible in your 10 year plan and make them possible full in two to five years and then you're going to come to me freaking out with the mindset gremlins running wild going I can't do that.

How am I going to do it I'm going to go okay well I'm an expert in imposter syndrome and in mindset and neurodivergence and your nervous system and all this so what if we look at it like this and to just it always scratches my itch of seeing someone's face at the moment that it clicks because that is the one thing that I live for when you have been telling somebody something and you know that they're not getting it.

And then all of a sudden they go ah that feeling is right up there next to I have a kid home right now so I don't want to say the one thing but it's right up there yeah satisfying so and it's always new so you know we have our weekly rebel roundtables where we teach our members all sorts of topics.

We've done chat GPT we're going to talk about go high level this following or this coming week because all of our members get free go high level accounts when they sign up and cause I get my coaching in to the members all the time they're messaging us on Slack I'm messaging them my spirit guides alert me.

That's one of the things about working with me is my spirit guides go go check on them and I'm like why I never get a why but I message it and I say Hey what's going on and it's always like Oh my God I can't believe you're messaging me this whole thing and I'm like okay this is why my spirit guides didn't tell me what because I knew I'd get overwhelmed if I had to hear this twice.

So it really just it fills the space it fills a spot and then it's I am not big on leading a group coaching event I like a workshop that's a day or two long and I like one on one long term coaching because I we get deep into things and the academy is so great because I get that one on one coaching with a lot of people without having to follow a super strict

Jaya Rose: curriculum.

Yeah yeah so you've set it up how it works for you I love

Melanie Branch: that yeah and it's great and the virtual campus it's like a video game and zoom put together you hop on and we all get to see each other and talk to each other and like bounce ideas off of each other all day and entrepreneurship is lonely.

Yeah and I didn't realize that I was going live every day so I was talking to people and then I'd I'd go live and then 11 o'clock would hit and I'd go okay it's time to get to work and I would sit here at my computer and just be like do the things and now I'm able to sit here at the computer and do the things with other people.

That's very cool yeah so it's been really incredible you know as long as I have and you know like you said the my target audience doesn't change not very much it has it hasn't really changed since I've zoned in or honed in on entrepreneurs it will always be women and it'll always be LGBTQ I plus people because I just have no interest in working with cishet men I've tried in the past and it hasn't worked.

They can't handle me yeah makes sense but I'm surrounded by them at home I have two teenage sons two male dogs and a husband so I feel like I feel like it balances out yeah I don't have to work with the set men in the real world because I'm surrounded by them in my home world but it's really about like the excitement and the newness for me.

Yeah

Jaya Rose: totally that's what I always need as well I need to be excited about something new I need to feel like I'm creating something yeah I love the creation process so that's important

Melanie Branch: person that I have on here I'm going to ask you to plug your spot and tell everybody how they can find you how they can follow you and what you are pushing at this

Jaya Rose: moment.

Yeah well tech talk is a great place to come check out my videos I'm with Jaya Rose I'm with Jaya Rose everywhere also on Instagram and also the com so I have lots of freebies if you are interested in doing more video that's sort of like my top of funnel so I have 12 hooks that get you booked.

I have A video magic masterclass that's coming out next week which should be available in may I think he said this is going to be coming out so I have a lot of free options that you can check out if you like my work my membership is definitely going to be the place to come get more insight and you know personalized community.

Melanie Branch: It's going to be so good tell us one good hook to get you booked

Jaya Rose: oh okay so this is the easiest one for everybody but people don't do it is to literally just call out who you're talking to instead of just starting to talk about you know well being an entrepreneur you often get in your own way.

And here's a tip on how to write no it's like if you are a neurodivergent entrepreneur who's struggling with X Y and Z Here you know or who's desiring X Y and Z so the call out and then the and then the call forward is like who you're talking to and what you are gonna talk about is it the struggle is it the desire

and kind of like pick one of those I think is really helpful you'll notice in almost every one of my videos it's like if you're an online entrepreneur if you're an online coach if you're a and I say it all the time but then I have you know the majority of people following me or coaches every day new coaches follow me even even if videos don't go viral.

Melanie Branch: Oh yeah I'll tell you I've gone I'm going viral right now with my biggest video ever and it's speaks to a very very very large audience of neuro spicy entrepreneurs but it doesn't necessarily speak to,

because I have the my strategy is to cast a very very very big wide net and pull everybody in and then shoot with a harpoon my ideal clients out of there

Jaya Rose: yeah I love that that's really great I would say that I'm better at talking exactly to who which is why my videos don't really go big but I have to I also have never had the offer in the backend of my business that could support a lot of people right

I was only enrolling like I'm Mrs time freedom so it's like Oh I have six clients in groups and I coach three hours a week or whatever you know so I'm excited to see how that opens up for me maybe I'll check out your wider net strategies

Melanie Branch: I mean it's fun and it's a good time and it really does help you you know really understand the nature of the beast.

Some videos are meant to be very direct and small and to really resonate with a certain and you you see it when you're watching your analytics you see the same people open up your Instagram stories you see the same people commenting on your Tik TOK videos we you know we're we're aware of what we're doing.

It's not like there's no rhyme or reason here but and it's always remember the viral videos the ones that hit a million plus are always the ones where you don't even have your eyebrows on yeah

Jaya Rose: it's a

Melanie Branch: quotable it really I didn't even I told both my kids too I said guys this video is going to hit a million views tonight and I didn't even have any eyebrows on and they both just started laughing because they like they've been raced with this.

They they know that and you know they're on Tik TOK so they get it all right so and everything to find gyros will be obviously tagged here to this video and I think everybody that's listening but now it's time for the fun stuff the neurodivergent questions this is what I ask every single person we have on.

And it's really whatever comes to your mind first we're not going to overthink it first and foremost.

Wait I couldn't hear you you cut it out what's your favorite social media platform

Jaya Rose: I mean TikTok duh

Melanie Branch: duh I've had one different answer from that and it was Lemon8 which is the new platform that TikTok's doing so it's fun it's fun but everybody loves TikTok all right number two this is my favorite one.

What's the most recent rabbit hole you've gone down

Jaya Rose: oh my gosh I don't even think anything new I don't I'm not a researcher I don't have that I I don't I try to zoom out so I'm a binge watching I'll tell you what I'm binge watching cause that would be my rabbit hole all American homecoming on Netflix.

Okay it's a it's like a college show but it's kind of like a high school show it's so fucking good every problem is insurmountable yet gets solved by the end of every episode

Melanie Branch: I love that that's a manifesting show that's my definition of a manifesting show okay so number three then what is your emotional support show

Jaya Rose: I mean I don't have something that I I I binge watch them and then I'm done with them but I you know what I'm a bachelor fan I I listened to the bachelor podcast the game of roses bachelor podcast obsessed that's my comfort show okay all

Melanie Branch: right we can get with that we can get with that have you consumed any water today and do you want to share your emotional support water cup with us

I

Jaya Rose: have consumed water today this is water this is not my emotional support cup I just have a water bottle that is downstairs okay

Melanie Branch: yep that's pretty on brand that you forgot it somewhere else

Jaya Rose: next to my bed and I was like I have to have water for my yeah there you

Melanie Branch: go perfect all right and then the last question what is your current dopamine snack or meal

hmm

Jaya Rose: okay it's not coconut it's what a cashew ca It's made from coconuts I always think it's coconut but it's cashew yogurt from Trader Joe's and I put chia seeds in it and so then it gets like chia seed pudding and then I do maple syrup walnuts and frozen raspberries okay and it's so good

Melanie Branch: that is the fanciest one yet.

It's

Jaya Rose: not a snack I guess that's a breakfast I don't know I don't love

Melanie Branch: that that's really good and that's a great way to feel your body and not get to the point of anger and hunger that a lot of us neuro spices get to because we're not reading our hunger cues properly

Jaya Rose: true yeah and it makes you have good poops also.

I

Melanie Branch: love a good poop I love a good poop oh my God I could talk to you all day so I want to thank you so much for being here and with poop we will leave you all I want you to make sure that you follow Jaya Rose she is incredible she has astounding amazing business changing content that she puts out on social media.

You talk about follow somebody and learn a lot for free that is this woman aw thank you she is incredible check out her new membership and we thank all of you for being here and we will talk again very soon okay bye okay bye.