Episode #012 — Katelynn Taylor: From Hair Stylist to Entrepreneurial Triumph

Melanie Branch: Hello and welcome to another episode of Trailblazers Rising I'm so excited to bring my guest to you today we have known each other for a little while now and what one what some could call in our past lives here on earth just a few years ago a true testament to how much people actually can transform.

Katelynn Taylor what a meteoric rise to success that you have to share with us today welcome say hello.

Katelynn Taylor: Hello I get chicken skin when you say that.

Melanie Branch: I mean it's very exciting I've been watching your Journey and happily being a part of it from whatever level that I am in my brain and in her brain because those are two different realities but tell everybody the magic that is your incredible company.

Katelynn Taylor: Yeah business partner and I launched good ass hair day dry shampoo on February 22nd 2023 so like I guess 11 months ago give or take and we started with a 500 bottle launch and we bought 15 000 bottles last week so if that says anything I ah I just have chicken skin I'm so proud and so grateful and it's just really been incredible.

Melanie Branch: I think you've just given me a great idea instead of girl math and boy math and all of that we have entrepreneur math

Katelynn Taylor: Yeah.

Melanie Branch: is freaking incredible.

Katelynn Taylor: Yep.

Melanie Branch: That is incredible now I am a real natural girly a holistic girly I know it doesn't always look like it because I have pink and purple hair and I wear drag Queens amount of makeup because ultimately they are who I'm trying to look like.

They are my inspiration so your product as dry shampoo is very different and before like anybody says anything There are a lot that just so everybody knows there are lawsuits class action lawsuits happening right now for a lot of the mainstream aerosol dry shampoos that are still on the shelves.

So tell us about good ass hair day and like just how incredibly different your product and your company are.

Katelynn Taylor: Yeah so it is between 4 and 5 between 5 and 6 ingredients excuse me we have the OG which is what we started with that is scented with a vanilla essential oil And unscented as well because I am a migraine girly and I do not like things to be scented Although I do love the OG vanilla it is amazing it's all natural.

It's non aerosol but it's still poofs out of the bottle which is amazing especially for application and my favorite part is the fact that I get to teach my following how to use it how to style their hair that's something that I've been doing for years on Tik TOK and last November actually a year ago is when my business partner messaged me and was like yo should we make a dry shampoo?

And I was like Well I'd be an idiot to say no to that so we got got it started and launched in February and here we are.

Melanie Branch: So I will say you are speaking to my chronically ill heart I did just find out something about migraines if any of you know me or have ever worked with me you know that I I factor in at least two hours a day of research because I just have to know everything that I possibly can about everything that I am interested in so the list goes on and on.

But chronic illness has really taken over my research sphere because At this point there are a lot of comorbidities with ADHD and autism that really just seemed to me from an energetic perspective and an energy healer perspective as the physical manifestation of CPTSD ADHD and autism like you can really just put all of us together and I don't think that a late in life diagnosis of ADHD and autism either or comes without a CPTSD diagnosis.

So as a migraine sufferer myself too which did you know migraine Symptoms and migraine like disorder whatever the correct name is is actually kind of like epilepsy so it's not just you have a migraine you always have the migraine disorder but the headaches and the physical manifestation of it is the cycle that we have to try and get out of.

So the same way an epileptic has maybe a few seizures a year they're still epileptic even when that's not happening so I didn't know that about migraines and I didn't experience my first migraine until the past couple of years and it was ocular and crazy and horrible so the scented thing is so important because I don't think enough people out here understand the way that these um.

Unnatural scents can affect our endocrine system and whatnot so as a migraine sufferer how do you handle this meteoric rise that's happening? You went from hustling to get everything up off the ground and now how are you keeping up with orders?

Katelynn Taylor: Um, well I have people and something that I have learned or been learning specifically probably in the last four or five months is how important it is for me to ask for help so we have two employees which is incredible I'm that's going to be my word of the podcast is just incredible we have two employees and between Becca and I we have.

different roles of course between the two of us and we also have other people like my mom and friends and this and that that we reach out to and I ask for help when we need it 100%.

Melanie Branch: That's fantastic so building a team is something that we talk about to our students at the Neurospicy Academy all the time because there's more to throwing people at a problem and hoping they're gonna fix it especially as a founder if you are a founder you need to understand I forget what his last name is he talks about this frequently too u Nobody is ever going to work on your company as hard as you are ever unless you are giving them a portion of your company you cannot ever expect anybody else to work as hard as you're going to so we don't want to get stuck in that cycle of okay well I'll just do it myself because you guys aren't going to do it well enough and that sort of thing.

Because then it makes enjoying the success very difficult if you're strapped to your business every single day and you don't get to go vacation and have a good time and it makes actually going on vacation and enjoying yourself very difficult if you're always calling and checking and if you're like anticipating the worst thing to happen.

So now that you've built your team what is the biggest challenge that maybe you saw coming and maybe you didn't see coming?

I guess for me I'd probably say just like relaxing and sitting back and letting them take care of it I am working on it and I need to just trust the process.

Melanie Branch: Yeah what has been the biggest shift in your like day to day life going from 500 you know units to 15 000? Like what's the biggest OMG this is not how it used to be.

Katelynn Taylor: continually trying to plan for the future and it just not being possible like in the last week I've said to the gal who makes the dry shampoo like puts it into the bottles The one thing that we're always saying to each other is like if we can just get ahead or if we can just get this stock or yada yada and I'm like that terminology needs to be out of our mouths.

It is just not possible and as soon as we get 500 bottles on the shelf they're gone we have more than 500 orders going out today and so I'm like rather than like living in the future and trying to say like if we get this stock if we get this taken care of yada yada then you know we'll be at a point where we can relax or whatever.

And I'm like we need to take one day at a time we need to focus on efficiency and getting as much done as possible and just do our best and do what we can.

Melanie Branch: Yeah you know we've actually been talking about standard operating procedures and SOPs between my business partner Christina at the Neuro Spicy Academy and us rolling out new things that are happening over there for you know different membership types and and how much access they're going to get.

And we've really had to you know it comes in waves of Okay we have to create this whole infrastructure and this whole system so that our foundation is really really good but that's hard to get our brain to do because it's not the rewarding work there's not the instant Bing bang boom look at this motherfucking stuff to get all that foundational work in.

But it is so incredibly important because You have to create the frameworks and the standard operating procedures so that you can bring in more people and point to this thing and I'm a rebel listen I got PDA autism I don't want anybody telling me what to do and I don't want to tell other people what to do because I don't give a shit.

I want it done and I want it to look like this when it's done figure it out whatever's gonna make you the happiest but we can't do that as CEOs and leaders unless we have a business partner that wants to do

Katelynn Taylor: Yeah for sure.

Melanie Branch: you know so it's really nice too to have like champagne problems and to realize that stress exists no matter what's happening with your business revenue you know if you're bringing in a whole shit ton of money that you didn't even dream you were going to be able to make there are stressors that come with that and responsibility.

So my hat's off to you for being in charge of you know other people and not worrying every single day about Oh my God are we going to be able to because you know as much as anybody else that's going to hold you back.

Katelynn Taylor: Yeah.

Melanie Branch: So what would you say? What minds the words are so hard I'm so excited what mindset shifts since I am a business mindset coach

Katelynn Taylor: Thanks.

Melanie Branch: that has happened to me where I'm like Oh my God if I'm dealing with all okay I got to think about this differently so like what sticks out to you?

I guess when you say that for me I'm a very like team based person and the fact that I have a business partner like we are going back and forth every single day as to how we can be more efficient what needs to be done and it's a very team based mindset and even all of us like there's four of us that work at the company I will say and all of us are very I'm like I'm open to anyone's ideas.

Katelynn Taylor: Like I'm very open minded and I think that there's there's not just one way to do things and so getting everybody's brains on how we can be better like ultimately my customer is the most important and that's what I care about and I just want to say that the other day we met with someone for merch and she's like what's your goal here?

And I'm like I want cool shit for my customers to buy and like other than that it just doesn't matter to me like I love them I'm so grateful for the support and I just want to continue to provide really amazing things for people out in the world so I think it's really falling back on the positive mindset that I have worked so hard to curate.

And when shit gets tough and I feel like it's just like I don't know everything's exploding and I don't know what to do excuse me I don't know what to do I It's grounding myself reminding myself how grateful and proud I am and all the positive things that are happening and like re Rerouting and yeah it's all good.

Melanie Branch: So how do you factor in self care and rest? And I hate to say the word balance because it's more about harmony because we know as entrepreneurs and if some of us are moms and some of us have people that live with us and all like there's so many.

Katelynn Taylor: Yeah.

Melanie Branch: on women that there are going to be times where the business is more important than the personal life.

And then there's going to be other times where the personal life is more important than the business and finding that harmony and really tapping into what our energetic and mental and emotional and physical needs are how do you take care of yourself so that you can continue leading?

okay so my life has changed like in this past week and I think it has to do with the eclipse at the very end of October and things shifting and whatnot and I have been reading the 5am club for a bit now but I've gotten to the point where it's like really honing in on the things that we need to do.

Katelynn Taylor: And for this last week I've gotten up at 5 a m and it is amazing I have never had so much energy and the things that it's talking about is like having your team of people that help you I'm just gonna say keep it all together and it's talking about like a massage therapist a spiritual person that helps you stay on track like financial things like all of this stuff.

And so I get massages I have craniosacral therapy I journal I have calendars that help me keep shit together like for me I think again it's reaching out to other people to help me stay sane and this whole 5 a m thing it says Own your morning elevate your life and I am about it.

Melanie Branch: What time were you getting up before all this?

Katelynn Taylor: I was getting up at 6 so just an hour later and I didn't really have like I had my things that I would do in the morning but it wasn't specific and this is like you spend 20 minutes exercising you spend 20 minutes reflecting journaling figuring out how you want your week to go and you spend 20 minutes reading a book researching like learning about something and yeah.

Melanie Branch: That's so good now as a firm believer in non negotiables right and flexible morning systems and nighttime systems and all that we all know that I love a routine that works no matter your energy level which means it's flexible and it we reverse engineer it by saying what outcome do I want? Okay now what am I able to do do to like Okay.

Get that outcome right? I have the energy to just take the makeup off my face or the makeup wipe I don't have the energy for an eight step skincare routine right? Whereas other nights I can do all sorts of lotions and potions and a face mask and make my husband do one and all that but it just depends on the day.

So the 5 a m is so interesting because I love 5 a m I love 5 a m except for during my luteal phase which is the phase as a PMD deer and a PCOS or an endometriosis girl along with all of my other conditions that I have that are chronic the luteal phase of your period is actually twice as long as all the other phases.

Cause you only you know your ovulation is four to five days your follicular is five to seven days right and I can now actually feel the I call it the darkness come over me when I switched from ovulatory to Luteal and I'll like tell my husband I'll be like Hey the darkness is here don't argue with me about anything.

Just just tell me maybe I'm hungry or maybe I need to go lay down right? Let's let's not take it personally I don't like to be in her head any more than you like to hear what comes out of her fucking head when she's here so and then I can feel the lightness come back over me when I get out of my period.

So ugh how do you? Anticipate cause you've been doing this for a

Katelynn Taylor: Yeah.

Melanie Branch: How do you anticipate being able do you think cool this is something I can do all the time or are you going to be like maybe 7am is more likely for some days?

with how I felt this week I'm like I am on it I am so I'm feeling so inspired and empowered I've got to get the working out under control I'm like doing some sit ups and push

Melanie Branch: you've been doing some stuff I've seen it on your social media I swear I've seen you walking or something how's it

Katelynn Taylor: Oh yeah oh and I had been running for a while and now it's like freaking cold outside so the working out is what I've got to kind of get together but everything else I'm like if I feel as good as I've felt this entire week all the time like Five o'clock is no question but I also am a firm believer in some grace.

And so I will have to kind of be aware of my cycle phases and if there's ever a point that I'm exhausted and need just some extra rest because rest is so important so.

Melanie Branch: Yeah no that's so good there's a lot of research out there too That I have been looking at because it's very appealing so I hope they don't just prove it because I really like it But the research says that you get the most benefit from intense exercise if you do it for a very very short period so you know you sprint for a minute or two and then you stop so that your nervous system doesn't stay in that heightened we're being chased by a tiger phase right?

So just enough and then you're safe just enough and then you're safe and that there's an episode of this actually on Mel Robbins podcast she interviewed a guy who yeah I know love her she interviewed a guy who wrote the book on walking and he did all sorts of research and combed through all sorts of research.

And I am so happy to report FAST WALKING IS ALWAYS BETTER THAN SLOW RUNNING! BITCH!

Katelynn Taylor: All right I can

Melanie Branch: Free me from the shackles of thinking I'm ever gonna have to be a motherfuckin runner! Please! I don't want to! You can run! I need rollerblades or something no it's just not gonna happen for me it makes my skin itchy it makes things not I just can't do it.

So finding out that fast walking is always more beneficial overall than slow running I was like Okay look at your girl go I've been walking for a whole

Katelynn Taylor: Nice all right.

Melanie Branch: Yeah you know because recently so this month we're filming this in November is the one year anniversary of me not drinking anymore.

Katelynn Taylor: Wow proud of you congratulations.

Melanie Branch: I I was a person who used drinking as a masking tool as a being able to be around people that actually really alarmed my nervous system like I definitely saw alcohol as a tool and did I always use it correctly? No not at all but I'm so happy to report that like in last November I woke up hungover for the last time and I just said This doesn't work for me.

This is not serving me I don't feel great when I'm drinking I don't feel great afterwards I want to be able to wake up at 5 o'clock in the morning and feel fantastic and it's really just not serving me anymore and I was like okay we're not doing this anymore and I just don't miss it.

Katelynn Taylor: Yeah I haven't drank for years I'm

Melanie Branch: I mean it just doesn't look appealing anymore but what I have noticed it has made me Acutely aware of how conditioned we are to use alcohol with everything.

Katelynn Taylor: Wisconsin okay yeah.

Melanie Branch: Mm hmm.

Katelynn Taylor: Just if we could start questioning things a bit and just be more aware of the things we do on autopilot I think we'd be better off.

Melanie Branch: yeah because that's what I mean I watch shows all the time my ADHD brain is made much more comfortable and slows down and doesn't go to the dark place if I have a show playing in the background when I go to sleep now I actually have I always have my headphones on and I watch one of my comfort shows.

So instead of telling myself that I have to go to bed and I have to go to sleep and I have to like fall asleep because it takes me forever to fall asleep I just go to bed to hang out with my friends now and I got a contraption that holds my phone up and out of the way so I can roll around and do whatever I want.

The volume is on the lowest possible setting and normally they push off my head so I can't hear them all night anyway but it just takes all of the pressure off of YOU HAVE TO SLEEP FOR THIS AMOUNT OF TIME OR YOU'RE GONNA BE FUCKED right? Like it's just cool let me just go lay down if I sleep I sleep.

If I don't I don't I'm just hanging with my friends so that's been one of the most transformative things because I had been using like alcohol to be able to fall asleep.

Katelynn Taylor: Sure yeah okay.

Melanie Branch: Which I just feel like so many people like you said are doing things on autopilot they come home from work and they say time to pour the drink gonna go hang out with friends time to pour the drink and what I wish people knew is that it's a literal poison from the moment that alcohol goes into your body your body is trying to dispel the alcohol from it.

Katelynn Taylor: Yeah I thought that to myself a while ago I was like if anybody ever questions me as to why I don't drink like that's the most simple answer it's literally poison it makes me feel like hell I'm already prone to migraines and it's a trigger and so I'm like I don't I don't even miss it I don't even think about it.

It's not I make mocktails like it's my day job and I love it so.

Melanie Branch: Yeah it's so good so tell me about the future what is happening? for Good Ass Hair Day you mentioned something about merch what is it that we have to look forward to?

Katelynn Taylor: we are looking forward to many more products we are getting the ball rolling on I probably shouldn't say what it is yeah we're getting I'm getting the ball rolling I have a meeting today with someone who is formulating a new product for us because that is out of our wheelhouse and we're doing products we're doing fun merch and the fact that our business is called a good ass day and we have good ass hair day.

We are truly just trying to spread good in the world and anything we can do to make people happy and give them good things is really What we're trying to do.

Melanie Branch: Now since you started with dry shampoo,

Katelynn Taylor: Mm hmm.

Melanie Branch: I'm going to assume part of your story that landed you to this point was the struggle of self care.

Katelynn Taylor: Yeah and I think probably the biggest thing is I feel so much better when my hair is done And I don't want people to feel like they're the one that like doesn't know how to style their hair And so I've been thinking of it as like teaching my following that your hair is truly a hobby in my opinion And you could spend probably like an hour a week focusing on teaching yourself to style your own hair.

And then it becomes something that you're like looking forward to and enjoying versus like Oh I just have this hair and it just is what it is and I'm like I build your confidence you feel better about yourself and that truly is my goal is to help people feel better about their hair.

Melanie Branch: Yeah because listen styled hair whether it's just a slicked back bun or pony or anything like that or it's big and wild I'm a big proponent of big and wild I love that shit I didn't put all my fake hair on for you today and I'm sad that I didn't but I've I just didn't have it in me I got to work on the computer all day after this.

I just don't have it in me but there are ways to use dry shampoo that are for styling and don't have anything to do with not washing.

Katelynn Taylor: 100%.

Melanie Branch: So you're good at showing people how to use your product especially for styling on your social media channels do you have a background as a you're as a hairdresser?

Katelynn Taylor: so I graduated from the Aveda Institute in Minneapolis in 2014 I moved to Hawaii and I worked behind the chair for four years I came back to Wisconsin I got back behind the chair again I tried to live in a van for a while I wanted to travel the country and do people's hair and whatever that was a long time ago.

It didn't really work out and I just got to the point where working behind the chair and like working for someone else I've always been an entrepreneur at heart and so I started tick talking and like freelancing just kind of getting the bills paid doing whatever I had to do and then finally landed on the dry shampoo.

And I feel like that's really where my niche and passion is is teaching other people how to style their hair and I will say that the Not washing every day of course I get tons of comments from people saying like I just can't do it like I have to have clean hair and my thing is is like day one hair never styles how anyone wants it to as far as I'm concerned.

So get to that day 2 day 3 hair and your style is going to be better you're soaking up the oils you're not having to spend the time showering washing it blow drying it restyling and it's really something that if you're willing to pay put a bit of time and effort into it you can work at it and get to the point where you're going five days without washing your hair and your hair looks fucking amazing every single day because you're just reworking it rather than washing all the goods out of it and having flat ass boring hair.

Melanie Branch: Yeah absolutely you know I was platin blonde before I was pink and purple and I had done platin blonde for 10 plus years because it was just easy I'll just do my roots I'll just do my roots la la la la and then while I was working at the restaurant that shall not be named the rule the corporate rule was always you cannot have unnatural hair color.

And I was pushing that rule because I would add pink to my hair for Halloween and then I'd be like oh my god I don't know it didn't wash out what the fuck? Mmm right? But I found out after after COVID when I went back to work I was part of or I think it was my friend at the time was part of all the Facebook groups for that restaurant like just staff members and stuff because we had gone through so much hubble blue trying to get unemployment during the shutdown like it was just it was a wild and crazy time but somebody on that national Facebook page posted The memo that was intercompany that said visible tattoos are fine and unnatural hair colors are fine.

Now my management team didn't tell anybody that that happened they were trying to keep it under wraps because they were controlled by a very.

Katelynn Taylor: out more information

Melanie Branch: Patriarchal person anyways who wanted to control all the women and have them all look the way that he wanted them to look which is ridiculous anyways so I found it and I screenshotted it and screenshot it.

You know what I mean? And I walked in and I said what's this? And every manager that was there went where'd you find that? Where'd you get that? And I said I'm not hearing that this isn't true is this true? And they're like how'd you get it? And I said that we're not going to talk about that is it true?

And they said yep the next day that I was in that restaurant to work I had pink hair.

Katelynn Taylor: Nice yes fuck that shit you know what my hair,

Melanie Branch: I'd like you can't tell me what to do with my hair but now that I am this I can't wash it every day.

Katelynn Taylor: yes yes preserves your color like there are so many benefits to not washing your hair and I could stand on a soapbox and bark about it all day long,

Melanie Branch: I'm telling you so that brings me to another good question as an entrepreneur who's very active on social media how do you handle the fucking trolls the fucking haters the people that like Go I'm sure that you can identify with the cooking creators who will say this is a garbanzo bean dish and somebody will go in and go well what do I do if I don't like garbanzo beans?

Go to the next fucking video! I don't know buddy! Talk about it with your therapist what do you want how do you handle the irrationality in your comments.

okay well I'm going to start by saying that my following like I wish that I could just give them all a hug because my people have got my back and I am so fucking grateful for it I will go into a video that I haven't been able to get to for a few days and I will find that my following is answering other people's comments like with their own review of the product or like.

Katelynn Taylor: Sticking up for me or whatever it may be that's just complete and utter support and so when it comes to people who like want to be shitty or you know have a different opinion or whatever it is if I'm being perfectly honest I don't get a lot of it I really don't which I'm so grateful for but when and if that does happen sometimes I'm a deleter.

Sometimes I am just gonna delete your comment and act like it didn't happen and move on with my life other than that sometimes I will respond and like say to people like You're whatever you're saying is rude it's not welcome here like please leave but yeah for the most part I really am just super fortunate and it doesn't happen all that often.

Melanie Branch: I love that for you I had a moment probably six months ago where a man group a group of men I don't know what you call them I ended up having to block a bunch of men were like trying to attack me for you know you have no right to talk about mental health and ADHD and I was like we don't talk about mental health.

We talk about mindsets totally different thing also an ADHD or an autism where both diagnosis is not mental health related it's just your neurotype so understanding your neurotype is an important thing you know la la la la la la la la yeah but they were there was one in particular guy who was he I just started talking back to him he was commenting some bullshit and I was just commenting back and forth with him and we ended up with the conversation like we had gone back and forth so many times and I like confirmed what he said and he confirmed what I said and like we got onto the same page to the point where I was like alright have a great night buddy and he was like okay you too friend and I was just like what the fuck is even happening here like What twilight zone am I in?

So I do believe that it's so important to have That ability to trust your gut and that intuition and be able to tap into that inner guidance and be like okay I know that I'm safe to talk to this person or I should just ignore this person or anything like that because we don't have the time and energy to be second guessing

Katelynn Taylor: Yes 100% I completely agree and what that also makes me think about is if anyone people who are going to listen to this we have the OG version we have the unscented version and we are working so hard on launching a dark version of dry shampoo and what that makes me think about is some people who have dark hair will buy our OG version.

And although we have thousands of reviews from people saying that it poofs into your hair seamlessly and you can't see it I'll have people that say like it leaves my hair white or you know negative comments about it and I'm like we gotta like we gotta look at this and we have to be honest and you can't tell me that you're going to look at a Product that's white and think that it's just going to be able to go into your hair and not be seen like that is just as unrealistic as it gets.

And so I'm like I've made videos before where I'm like you need to massage it in you need to not apply it directly at your part like I'm just being honest with you and like I need you to be honest back with me like we need to get the expectations under control a little bit and I am just trying to be obviously my most authentic self and I'm gonna be real with you and any of the people that I deal with in my messaging that are having trouble with like getting their package or they only got one bottle and they were supposed to get two like of course we fuck up sometimes and I'm like you're talking to me and I just want the best for everybody so let me know what I can do and we're working together here.

Melanie Branch: So I heard a really valuable piece of advice for business owners and this works whether you have a service or you have a physical product and it is that in every interaction of between a customer and an owner where it did not go according to plan where there is a complaint one person is always going to be super duper duper mad.

And the other person is going to try to minimize so if a customer comes to you with your dry shampoo good ass hair day they say Listen I need a refund XYZ if you choose to respond by saying Oh my god! That's terrible! I'm so sorry that happened to you! That is not what we are about! I hope that you don't that you don't judge us based on this!

Oh my god I hope that you really give us a chance to redeem ourselves! We are so sorry! If you were the one That goes apeshit they are forced to be the one that goes No like really it's okay like really because as business owners our first reaction is to minimize and to be like Oh I don't know how that could happen.

That never happened da da da da and so you're just paving the way for that person to be the one that goes apeshit.

Katelynn Taylor: I'm not a minimizer I don't think anybody that I've ever reached out to I hope I'm not doing that because if I fucked up I want to know about it and I want to make it right because I just want you to be happy you're my customer so.

Melanie Branch: Yeah so you know really taking that and I see that with some of the companies that I order stuff online from that are not on Amazon right Kava being one of them I love them shout out to them at Laughing Lions Caba in Colorado but I know that when I message them and I say Hey la la la la la da da da da you know whatever it is they are so gracious so fast at responding take care of everything tell me what I need to know all that sort of stuff.

And that really makes such a difference and we just you know I was in restaurants for so long before my first reaction was always to be like Oh it's not a big deal but like if I make it a big deal that other person has to fall in line and be like Oh okay yeah this is great I'm so glad that you're doing this.

Like it really wasn't even that big a deal so just a little piece of advice to everybody listening always be the one that says ah I'm so sorry that happened because then they can't

Katelynn Taylor: Yeah 100% makes sense.

Melanie Branch: is so important what do you do? To keep your energy right so you get massages are you taking enough breaks?

You know if you're waking up early does that mean you're going nine nights early too because you can't be staying up till midnight and then waking up at five that's not sustainable.

Katelynn Taylor: no this is in bed by like 930 10 o'clock no later what am I doing to take care of myself? The biggest thing was hiring another person for about like a month and a half I was at the shop every single day like hands on get her done whatever I had to be there and then I got to a point where I was like I fucking hate this.

Like who can I pay to do what I'm doing so that I can get back to tick talking taking care of myself whatever else and so I found somebody that I trust and love to work for my business and that has freed up a lot of time for me to get back to what I actually want to be doing and also promoting my product because that is huge on TikTok.

So

Melanie Branch: Yeah tell us a little bit about TikTok shop cause man you jumped in at the right motherfucking time do you have any tips for anybody? Who is thinking about partaking in TikTok

Katelynn Taylor: yes the answer is yes if you're questioning whether or not your business should be on TikTok shop the answer is yes there are a lot of learning curves of course but none of it that can't be figured out And two it's the TikTok shop is for the buyer 100% so there are some things as far as the seller that I'm like I don't love that.

The success that we've had on TikTok shop has just been incredible and the fact that I have a product that other creators can share about and also make money is like I love that I'm like I want you to win like that's really what I care about and so if I've got something that you love and you're going to tell your people about it I want to be able to compensate you for that.

And that's just a really fucking awesome perk of the platform.

Melanie Branch: Yeah yeah affiliate programs are fantastic we have one at the Neuro Spicy Academy too absolutely get in on this guys yeah for real for real for real for real oh my god it's been so fantastic having you on the show if you had one piece of advice to leave my listeners with what would it be?

Katelynn Taylor: Start getting up at five o'clock and seize the motherfucking day?

Melanie Branch: Yeah you heard her yeah all right so we will make sure that in the show notes everybody knows where they can find you but tell them verbally here now before we leave.

Katelynn Taylor: Yes I am on TikTok at Confidence with Katelynn you can find our product on Etsy probably by searching dry shampoo I would imagine and then we are also on our website of course which is a good ass day.com.

Melanie Branch: Yeah okay thank you so much for being here and I love all of you equally and for different reasons do your research and take care of yourself and we'll talk again real soon.

Katelynn Taylor: Amazing thank you for having me bye.