Episode 012: From Hair Stylist to Entrepreneurial Success Story with Katelynn Taylor
I am so excited to share this incredible conversation with you. When I say Katelynn Taylor has had a meteoric rise to success, I mean it - and you're about to understand why this transformation story will inspire the hell out of you.
From 500 Bottles to 15,000: The Numbers That'll Give You Chills
Listen, I get goosebumps just thinking about Katelynn's journey. When she and her business partner launched Good Ass Hair Day dry shampoo on February 22nd, 2023, they started with 500 bottles. Fast forward just 11 months, and they bought 15,000 bottles in a single week. If that's not entrepreneur math at its finest, I don't know what is.
What makes this story even more incredible? Katelynn didn't just stumble into success. She built it from her expertise as a hair stylist, her passion for helping people feel confident, and her commitment to creating a product that actually works.
Why This Dry Shampoo Is Different (And Why It Matters)
Here's what I love about Katelynn's approach - she's not just selling a product, she's solving real problems. As someone who suffers from migraines, she understands that mainstream aerosol dry shampoos can be triggers. That's why Good Ass Hair Day is formulated with only 4-5 natural ingredients, comes in both vanilla-scented and unscented versions, and is completely non-aerosol while still giving you that perfect application.
But here's the kicker - it's not just about clean ingredients. Katelynn brings her hair styling expertise to every interaction. She teaches her following how to use the product, how to style their hair, and most importantly, how to think of hair care as a hobby rather than a chore.
"I feel so much better when my hair is done," Katelynn shared, "and I don't want people to feel like they're the one that doesn't know how to style their hair."
The Mindset Shifts That Changed Everything
What fascinated me most about our conversation was hearing how Katelynn navigated the mental and emotional challenges of rapid business growth. Going from hustling to get everything off the ground to suddenly needing to fulfill hundreds of orders daily requires some serious mindset work.
Her biggest revelation? Learning to ask for help. "Something that I have learned in the last four or five months is how important it is for me to ask for help," she told me. Now she has two employees and isn't afraid to reach out to her mom, friends, and team when she needs support.
Another game-changing shift was letting go of the "if we can just get ahead" mentality. Instead of constantly living in the future and trying to stockpile inventory, Katelynn learned to focus on taking one day at a time, maximizing efficiency, and doing their best with what they have.
The 5 AM Club Revolution
One of the most exciting parts of our conversation was hearing about Katelynn's recent commitment to waking up at 5 AM. Following the principles from "The 5 AM Club," she's dedicating her morning to three 20-minute blocks: exercise, reflection and journaling, and learning.
The results? "I have never had so much energy," she said. "Own your morning, elevate your life - and I am about it."
As someone who believes deeply in flexible morning routines that work with your energy levels, I was impressed by how Katelynn approaches this. She's committed to the practice but also gives herself grace, especially considering factors like her menstrual cycle and migraine patterns.
Building Community in a Noisy Digital World
Here's something that really struck me about Katelynn's approach to social media - she's built such a supportive community that her followers actively defend and support each other in the comments. "My people have got my back and I am so fucking grateful for it," she shared.
When dealing with trolls or negative comments, Katelynn keeps it simple. Sometimes she deletes, sometimes she responds directly, but most of the time, her community handles it for her. That level of loyalty doesn't happen by accident - it's the result of consistently showing up authentically and genuinely caring about your audience.
The TikTok Shop Game-Changer
If you've been wondering whether your business should be on TikTok Shop, Katelynn's advice is crystal clear: "The answer is yes." The success they've had on the platform has been incredible, and she loves that other creators can share her product and earn money doing it.
"I want you to win," she said. "If I've got something that you love and you're going to tell your people about it, I want to be able to compensate you for that."
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The Real Talk About Self-Care During Rapid Growth
One thing I appreciated about Katelynn was her honesty about the challenges of scaling quickly. The biggest lesson? You can't do everything yourself, and you shouldn't try to. Her solution was hiring someone she trusts to handle the day-to-day operations so she could get back to what she loves - creating content and promoting her product.
She's also committed to proper self-care: massages, craniosacral therapy, journaling, and going to bed by 9:30-10 PM to support her 5 AM wake-up time. "I fucking hate this" was her exact reaction to being at the shop every single day, which led to her hiring decision. Sometimes the best business move is admitting when something isn't working for you personally.
What's Next for Good Ass Hair Day
The future is bright for Katelynn and her business partner. They're working on new products (though she couldn't spill all the details), developing merchandise, and staying true to their mission of spreading good in the world.
"We are truly just trying to spread good in the world, and anything we can do to make people happy and give them good things is really what we're trying to do," Katelynn explained.
The Bottom Line
Katelynn's story proves that transformation is possible when you combine expertise, authenticity, and the willingness to adapt. From hair stylist to successful entrepreneur, she's built something incredible by focusing on her customers, building genuine community, and never losing sight of her core mission: helping people feel confident.
Her final piece of advice? "Start getting up at five o'clock and seize the motherfucking day."
Connect with Katelynn Taylor:
